RFK Jr. claims to be ending the 'war on protein', but experts argue that such a war doesn't exist. Despite protein consumption in the US reaching record highs, experts like Marion Nestle and Dr. Mark Chatarpal point out that Americans already consume more protein than they need, and that protein has never been a negative in previous dietary guidelines. RFK Jr.'s messaging resonates with many Americans concerned about their food, but it also taps into constructs of masculinity and traditional American values, which are tied to meat-eating. The push for more protein is causing concern over the strain on global supply chains, especially in countries like Brazil facing deforestation and climate change issues. However, registered dietitian Michelle Pillepich notes that most Americans don't follow dietary guidelines, and her recommendations for clients won't change significantly. The article also discusses the changing landscape of food and eating, with nearly 1 in 5 US adults reporting current or previous GLP-1 drug use, and food corporations scrambling to create products with more protein.