WTWH Media, the parent company of Solar Power World, has undergone a significant transformation, rebranding as Arrowfly. This move signifies a shift from a specialized trade publisher to an omnichannel B2B media, events, and marketing powerhouse. The new name and identity reflect the company's evolution, catering to hard-to-reach professional decision-makers across three key industry networks: Engineering, Healthcare and Life Sciences, and Food, Retail, and Hospitality.
Arrowfly's portfolio boasts an impressive array of over 40 vertical media brands and more than 45 industry events. These events range from intimate executive forums to large-scale conferences and expos, all built upon the foundation of editorial independence, subject-matter expertise, and deeply rooted professional communities that WTWH Media has cultivated over two decades. Despite the rebrand, the core strengths that have made Solar Power World a trusted source for professionals in the solar and storage industries remain intact.
According to Matt Logan, CEO of Arrowfly, the company's new name is a reflection of its growth and ambition. "We built this company by earning the trust of professionals in industries where editorial authority matters," he said. "The name is new, but the foundation is the same: editors who speak each industry’s language, events that connect buyers and sellers who would never meet otherwise, and communities that professionals rely on for the insight and intelligence they need to make real decisions. Arrowfly gives us a brand that matches the scale and ambition of what we have become."
The rebrand is a strategic move to position Arrowfly for future growth and expansion, while also reinforcing the strength of its community. As Logan emphasizes, the company's editorial independence, subject-matter expertise, and professional communities are the cornerstones of its success. With the new name and identity, Arrowfly aims to further solidify its position as a trusted source for professionals across various industries.
In summary, the rebranding of WTWH Media to Arrowfly marks a significant milestone in the company's evolution, reflecting its transformation into a comprehensive B2B media, events, and marketing company. The new name and identity are a strategic move to cater to a broader audience and position the company for continued growth and success in the ever-evolving media landscape.
